Storefront
Add a size chart that reduces returns
Attach per-product or per-category size guides customers actually read.
4 min read
Why it matters
Fashion returns are almost always size. A size chart linked from the product page — not buried in the FAQ — is the cheapest return policy you have.
Steps
Build the chart as a custom page so it has its own address, then attach it.
01
Create a page (e.g. /pages/size-guide) with a measurement table: chest, length, sleeve for tops; waist, inseam for bottoms.
02
Add real garment measurements, not generic S/M/L — measure one piece per size.
03
Link the page from the product template near the size picker and from the footer.
04
For categories with different fits, create one chart per category and link the right one.
Tip: Add a "between sizes? take the larger one" line — it answers the most-asked question and halves the chat load.
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